When we think of SEO (Search Engine Optimisation), we tend to think of it as the act of inserting lots of ‘keywords’ and ‘key phrases’ into the content on our site and of building links with other sites. This is of course an apt description of a large part of SEO, but at the same time there is a lot more to it than that, and particularly in terms of on-site things you can do (on-site meaning things that you do to your actual site to improve SEO as opposed to things like link-building which actually takes place (by nature). Read more
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