Search Engine Marketing – How to Persuade Consumers Through the Marketing Message

Search engine marketing is being used more and more today by businesses to persuade consumers to click on their links guiding them back to the company’s website. Once the consumer is on the website, they are persuaded and manipulated through techniques and strategies using words, colors and images to persuade them to either click on a subscription link or by product or service. It may seem like a weird comparison, but search engine marketing and cult leaders use some of the same techniques of persuasion. Read more

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