Search Engine Marketing – How Persuasion is Used in the Marketing Message

Search engine marketing is one form of inbound marketing, which uses the power of words to persuade consumers or people searching for information on the Web, to click on links which direct them to a specific webpage. Many of the concepts used in search engine marketing are grounded in the psychology field with regards to persuasion and the manipulation of people. The participants in the Stanley Milgram study had similar reactions to authority figures in the experiment as high school football players do with their coaches. Read more

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