Search Engine Marketing – How Persuasion and Manipulation Are Used in the Marketing Message, Part 2

With search engine marketing, words and images are used to persuade and manipulate the consumer’s mind by painting a mental picture in their head of a solution to a problem they are currently experiencing. What this will lead the consumer to do is then click on a link which will direct them to a company’s website. Once on that website, the consumer is once again persuaded and manipulated to possibly subscribe to a newsletter or purchase a product or service. Read more

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