Search engines make use of spiders or what is sometimes called as “crawlers” that continuously search the content of various websites and rank them according to importance. The secret of getting searched by these spiders is if there are other sites, preferably considered already as important sites that link back to your website. This links help the search engines find out what other websites contain. Having links coming from good websites will lead the spider to yours and will make them list you in the search engines. Thus, link building is essential in providing you with free traffic. Read more
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