Marketing used to be a matter of supplying informative leaflets, creating targeted advertisements, as well as getting known by word of mouth. Today marketing is very much different to how it used to be. With the internet services available increasing, businesses have turned to the word of the web. It is not only press releases and advertisements that are used to pull custom in, but social media, social bookmarking and search engine optimisation tactics – all to get your business recognised on the World Wide Web. It sounds all very expensive, doesn’t it? Read more
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