Search marketing is indeed one of the most known and most effective tools for local online marketing but it’s also one of the most complex and difficult to master compared to other online media. Search marketing generally focuses on contextual framework and is now radically shifting to a hybrid of search and network social media marketing. Search Marketing is commonly used to describe “Pay Per Click” or the “Sponsored Search” side of search engines results pages (SERPs) which uses the advertiser’s buying keywords within the search engine’s platforms. Read more
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