Your customers are looking for one thing when they come to your website – a solution to a problem. You need to get to know the product so you can tell them exactly how it will help. A basic lesson in sales tells us we need to be able to point out the features AND the benefits of our product. And the more features and benefits you’re aware of, the better able you’ll be to address your customer’s concerns. For example, let’s take a look at some features of a bluetooth headset and then see what the benefits are… Read more
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