SEO experts are agreed that off-page optimisation is more important than on-page optimisation. Off-page optimisation is about procuring backlinks from other websites. It is apparent that backlinks are advantageous and search engine optimisers and website owners are understandably keen to attract them. Consequently, an SEO industry has developed based on the acquisition of backlinks either placed by individuals who undertake the task manually or by the use of programs that place backlinks by automation. The search engines have sophisticated means to find and disregard black hat techniques including artificial link building. Read more
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